Brand Design
Rogue Blue Media
Rogue Blue Media is a media company that provides audio and video production services. They felt that their brand was mostly non-exsistent and no longer represented them nor the quality of work that they produce.
Project Kickoff
Stephen and Kate are a husband and wife duo that started their business from a love of all things music, film, and audio. When they were naming the business they liked the idea of 'going rogue' and doing their own thing. Kate's blue hair is one of her most iconic traits in addition to Stephen's blue Chevelle that he drag races.
When describing how they wanted to be perceived they wanted:
Mood: Professional, Simple, Resourceful, Established, Clear, Fun
Vibes: nothing ‘obvious’ or cliche, use of blues, bold type, old print ads, synthesizers
Design Direction
Stephen and Kate went with a direction that:
Bold, modern type
Subtle industry imagery
Chevelle blue
Avoids cliche imagery: ie., microphones, cameras, etc.
