Memories in a Shutter Photography

Memories in a Shutter Photography, a local photographer, approached us looking to rebrand/revamp their outdated website. The existing website lacked visual appeal, had no vibe, and failed to effectively appeal to their target audience. The goal was to create a moody, responsive, and intuitive website that not only showcased their photography but also conveys who they are and who they work with.

Challenges

Outdated Design: The old website was an outdated DIY Wix website that was cluttered, confusing, and lacked professionalism.
Information Architecture: There was no structure to the message of the site, or the categorization of photography
User Experience: Navigational issues and large format photos and plug-ins slowed the load time, causing users to leave the site prematurely.
Brand Identity: The website lacked any kind of brand consistency and didn't convey the bad-ass romantics they are.

Approach

Research and Analysis: Conducted a thorough analysis of Memories in a Shutter industry, competitors, and target audience to identify design trends and user preferences.
Wireframing and Prototyping: Created wireframes to establish a new information architecture and user flow. Prototyped key pages to visualize the design direction.
Visual Design: Developed a modern and clean visual design that reflected the company's personality while introducing a fresh palette and logo.
Responsive Design: Ensured a seamless experience across all devices by implementing a responsive design approach.
Content Strategy: Collaborated with industry professionals and the client to write and organize the content for clarity and alignment with user needs.